From small businesses to big market players, technology plays a vital role in enhancing the efficiency of business operations.

Over the past decade, there has been a massive increase in the amount of data collected. As companies continue to grow and scale, the need for big data analytics is becoming a priority to drive business innovation.

From strengthening relationships with customers to generating more revenue and improving overall business processes, big data analytics can help businesses keep a competitive edge in the market.

What Is Big Data Analytics?

The term big data was first used in the mid-1990s to refer to increasing data volumes. Nowadays, big data is usually described as large amounts of data that traditional software cannot process.

Data analytics technologies give organisations the solution to analyse those amounts of data and gather new information. Along with BI tools, big data analytics will help you answer questions such as “How to prevent X from happening?” or “How will improving Y affect my business?”.

With this technology, you will be able to discover hidden patterns, market trends, and customer preferences, that can help organisations make informed business decisions and generate more revenue.

Big Data Analytics: How It Works

Data specialists collect, process, and analyse growing volumes of data not used by conventional BI tools and analytics programs. Here is an overview of the four steps of the big data analytics process:

1.Data specialists collect data from a variety of different sources, such as web server logs, cloud and mobile applications, social media content, survey responses, emails, and mobile phone records, among others.

2. Data is processed. After the data is collected and stored, data professionals must organise, configure, and partition the data properly for analytical queries.

3. Data is cleansed to improve its quality. Data professionals scrub the data using scripting tools or data quality software, looking for any errors or inconsistencies.

4. The data is analysed with analytics software. This step includes tools for predictive analytics to forecast customer behaviour and trends, machine learning, artificial intelligence, BI software, and data visualization tools.

Advantages of Big Data Analytics

Organisations of all sectors, from healthcare to financial services and engineering, can discover the perks of using big data analytics to make data-driven decisions that can skyrocket their business.

Enhanced customer experience

Big data can be used to gain insights into customers’ behaviours and current trends in the market. A better understanding of customer needs can help companies provide improved customer experiences and increase customer satisfaction, as well as their loyalty to the brand.  

Increased revenue

The use of big data analytics can result in cost optimisation and maximise revenue. Companies that use big data have an advantage over their competitors because they can provide the right services or products that their customers are actively looking for. This means that big data analytics directly impacts revenue.

Improved decision-making

Big data analytics allow businesses to obtain relevant data which can help organisations make more informed and better decisions. These data-driven decisions can improve the overall operations and performance of a company, resulting in business success.

Risk mitigation

Big data analytics can identify new risks from data patterns for effective risk management strategies. This will increase the quality of the services and products provided, as well as reduce costs.

Product development

Big data analytics can provide insights about the viability of a product, development decisions, as well as improvements that you must do to encounter the needs of your customers. This will also help you have a competitive advantage by creating ground-breaking products.

Competitive edge

Another benefit of using big data analytics is understanding your competition better. Using big data, companies can gain better insight into their competition’s business, market conditions, and customer trends. This allows them to stay one step ahead of the game.

What is IT Consulting and How Can It Support Businesses?

Whether they need web development services or big data analytics, most companies eventually reach a stage where they require an extra hand of IT Consulting companies to take their business to the next level. But what is IT Consulting?

IT consulting refers to the process of providing advice and support to organisations on how to use software and technology to their advantage. To deliver the best services, IT providers have a vast team of IT consultants who are specialised in the most innovative technologies.  

Benefits of IT Consulting

IT consulting services seek to improve the quality level of clients by proposing strategic measures based on data and insights from experts. By streamlining the entire technological infrastructure of organisations, IT consulting companies will not only save you time and money but can significantly improve your performance at the same time. Here are some of the benefits of IT Consulting:

– Time and cost savings;

– Access to top expertise;

– Focus on the core business;

– Productivity improvement;

– Streamline important processes;

– Risk mitigation.

IT Consulting Services: What We Have To Offer

At PrimeIT we rely on more than 2300 talented people in the development of national and international projects, which allows us to provide top-notch services. With more than 16 years of experience, we specialised in providing the best solutions – Team Extension, Managed Services, Custom Software, and Nearshore – in IT, Telecom, and Engineering.

Team Extension

Flexibility is a key factor for business innovation. Our team extension services allow us to reinforce internal teams with the best technological consultants. This flexible solution is adapted to the teams and needs of the customer’s projects, regardless of whether they have one or more elements.

Managed Services

We simplify technology complexity for every business. Our Managed Services unburden our customers’ teams from daily tasks to boost their core business so they can focus on other strategic initiatives.

Custom Software

We develop projects using the latest technologies. Our multidisciplinary team allows us to cover all project stages with maximum value, from functional analysis, technical architecture, development, to final delivery. With an agile mindset, the software development services we offer guarantee intelligent solutions for our customers.

Nearshore

We are an increasingly global technology partner. Through a nearshore concept with a network of international technology centres in Portugal, Spain, Poland, Brazil, and Vietnam, our cultural diversity creates the best synergies to manage digital transformation projects through Managed Services, Team Extension, and Custom Software Development.

IT solutions can be the driving force behind your business growth and ultimate success. If you are looking for an IT consulting partner, then your answer is right here: talk to us and we will take your business to the next level!